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A|X ARMANI EXCHANGE

Armani Exchange

ARMANI - this wizard needs no introduction. The name and his company Emporio Armani is the familiar to anyone who is not a stranger to world of luxury and fashion. Giorgio Armani started out in fashion as a window dresser in Milan department store  La Rinascente and has come long way to become Italy's most successful designer ever.

Giorgio Armani was born on July 11, 1934 in Piacenza, Italy. He studied medicine and photography. The company Giorgio Armani S.P.A. was founded in Milan February 24, 1975 by two partners, Sergio Galeotti and Giorgio Armani, the current president, COE, and the sole owner of the company. In October of that same year he presented his first men's collection Spring and Summer 1976 under his own name. He launched also women's collection for the same season. In 1980 he designed the costumes for Richard Gere in American gigolo, which success led to a long-term cooperation with world of film. He designed costumes for more than hundred movies including  The Untouchables in 1987.

Giorgio Armani Group currently employs over 5,000 people and has 13 factories in different countries. This group produces, develops, delivers and sells clothing, eyewear, watches, jewelery, interiors, fragrances and cosmetics under many different brand names: Giorgio Armani Prive, Giorgio Armani, Emporio Armani, Armani Collezioni, Armani Jeans, Armani Exchange, Armani Junior, Armani Teen, Armani Baby and Armani Casa .

EMPORIO ARMANI is cutting and informal brand aimed at young people of both genders. It offers sporty but still trendy products. Its concepts are inspired by Emporio Armani's lifestyle. Different materials are combined in the same product.The line is more expensive than Armani Jeans, Armani Exchange' , but less expensive than the high-end line Giorgio Armani and the haute couture line, Armani Privé. It is in the same price range as Armani Collezioni. The Emporio Armani logo features an eagle that is looking in the right direction. The eagle is symbol of brand’s high quality, excellence and feat, hence making it an everlasting emblem. In 1997 company introduced collection Emporio Armani Orologi - watches for men and women. In 2005 he launched Emporio Armani Red collection, which includes clothing, sunglasses, jewelry, watches, perfumes. In 2006 he launched Emporio Armani watch meccanico.
 
ARMANI EXCHANGE  A|X Armani Exchange was launched in 1991 in the U.S.  Inspired by street-chic culture and dance music, it is considered the most accessible Armani brand and is aimed for active and young at heart people. It is created for modern men and women, aware of trends in modern life.Known for its provocative style and unique design brand Armani Exchange is one of the leading fashion brands and an icon of contemporary fashion. It offers clothing and accessories, that capture the balance between urban trends and classic lines. Armani Exchange retains an unusual style, perfect quality materials and unsurpassed performance in all its products, both in lines of clothing, as well as collections of bags, sunglasses and watches. The Armani Exchange logo incorporates the “A|X trademark” in a minimal and most general form.

Armani collaborated with Victoria Beckham and David Beckham and Megan Fox. He also mentioned collaboration with Reebok.

Armani watches are classic and sensual, and their bold shapes and colors blend perfectly with the simplicity and elegance. The result is a unique character of this sublime collection of fashion watches.