FOSSIL,Inc. was founded in 1984 by Tom Kartsotis. Company ownes number of brands such as Fossil, Relic, Abacus, Burberry, Emporio Armani, Michele Watch and Zodiac Watches. Today, Tom Kartsotis and his brother Kosta own around 30% of Fossil stock. The name Fossil represents a nickname they had for their father. Rapid growth in the 80s was a result of a curious specimen of watches and retro style inspired by magazines from the 1930s, 1940s and 1950s.
The main goal of the company was and is the creation of high quality fashion watches - sometimes bold and extravagant, but always affordable. Fossil was the first American brand to combine fashion, functionality and quality with affordable price. Combination was a huge success.
The heart and soul of the Fossil brand is creativity and innovation, unique products and internal culture. Design of the brand is firmly rooted in an authentic American vintage style, with a little sense of humor you see on all levels - from product and graphic to collectable packaging cases. Fossil brand designers closely follow news style and technical innovation without sacrificing the quality. Currently, Fossil watches are available in 90 countries
Fossil brand is very popular in the U.S. and worldwide. Fossil watches are worn by number of famous people including Bill Gates, John Travolta, Lance Armstrong, Johnny Deep, Norah Jones and Rene Zellweger.
Fossil has received an exclusive license to manufacture and sell watches and jewelry of several global brands such as: Diesel, Emporio Armani, Burberry, DKNY, Kenneth Cole, Philippe Starck.
Fossil also produces collectibles. Some of them are based on popular films or pop culture characters. Previous designs include: Superman, Batman, Wonder Woman, Elvis Presley, "Pirates of the Caribbean", Flash, Green Lantern, Snoopy, Pokémon, Star Wars, "Chronicles of Narnia" and Disney's "Cars".
"Fossil Wrist PDA" wristwatch computer which is a tiny Palm OS-based PDA worn like a watch was released in 2003 followed by a Caller ID watch released in 2006. In the same year Fossil teamed up with the NFL to make the official watch collection for each team. Fossil also makes customize products.
Fossil is a brilliant combination of fashion and functionality, style "vintage" with modern solutions.