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The true story of "Crocodile" dates back to 1927. René Lacoste received the title “Crocodile” by the American press, shortly after his bet with the Captain of the French Davis Cup team. The captain had guaranteed to gift René a crocodile skin suitcase if he would successfully win a very important team match. Lacoste won the important match, won the bet and the nickname "Crocodile".  Rene’s friend, Robert George, sketched a crocodile which was later embroidered on all Rene’s shirts that he wore in his games .

 "La Chemise Lacoste" was founded in 1933, when René Lacoste, the French 1920s tennis superstar and multiple winner of the Grand Slam and Davis Cup decided to start producing "perfect shirt for tennis" - the polo shirt that he designed to replace the stiffer collared shirts used by tennis players at the time.  As he later recalled, "to beat the heat of the American summer, I finally decided to create the perfect shirt for myself ... just Lacoste T-shirt!"

 René Lacoste and Andre Giller - the owner of the largest French company, sewing clothes - began to produce T-shirts, designed by the master to his own use on the tennis court and decorated it with logo - the alligator. Furthermore, they made T-shirts for golfers and sailors.

René's son,  Bernard Lacoste took over the management of the company in 1963. Under his management, company grew significately. In 2005 Bernard Lacoste became seriously ill  and has transfered the presidency of Lacoste to his younger brother and closest collaborator for many years, Michel Lacoste. Bernard died in Paris on March 21, 2006.

Lacoste has created a whole philosophy of life, based on the values of tennis and sport in general: no aggression and stubbornness, only fair play. Modern design, comfort and quality were characteristics on which the brand was built.  

Currently, the brand offers a whole line of clothing, perfume, shoes and accessories for women and men. Its style is a combination of classic style with modern sports casual.

Lacoste watches represent a unique look. They are elegant and timeless mainly due to the color (white, green, red, navy blue) and choice of materials. Their functionality is ideal and design is thrifty and tasteful. Must have for lovers of fashion, elegance and luxury.